The existence of female competition may seem obvious to anyone who has been in a high-school cafeteria or a singles bar, but analyzing it has been difficult because it tends be more subtle and indirect (and a lot less violent) than the male variety. Now that researchers have been looking more closely, they say that this “intrasexual competition” is the most important factor explaining the pressures that young women feel to meet standards of sexual conduct and physical appearance.
...To see how female students react to a rival, researchers brought pairs of them into a laboratory at McMaster University for what was ostensibly a discussion about female friendships. But the real experiment began when another young woman entered the room asking where to find one of the researchers.They actually spent money to find this out? Consider this: have you ever noticed that when a woman cuts her hair boyishly short, it's only other women who are quick to tell her that she looks great?This woman had been chosen by the researchers, Tracy Vaillancourt and Aanchal Sharma, because she “embodied qualities considered attractive from an evolutionary perspective,” meaning a “low waist-to-hip ratio, clear skin, large breasts.” Sometimes, she wore a T-shirt and jeans, other times a tightfitting, low-cut blouse and short skirt.In jeans, she attracted little notice and no negative comments from the students, whose reactions were being secretly recorded during the encounter and after the woman left the room. But when she wore the other outfit, virtually all the students reacted with hostility.They stared at her, looked her up and down, rolled their eyes and sometimes showed outright anger. One asked her in disgust, “What the [expletive] is that?”Most of the aggression, though, happened after she left the room. Then the students laughed about her and impugned her motives. One student suggested that she dressed that way in order to have sex with a professor. Another said that her breasts “were about to pop out.”